Keeping members up-to-date on the issues most pressing to the industry and the profession is the primary goal of this group of respected professionals. Through conversation and dialogue, these advisors operate as an information sharing hub bringing issues to AAM’s attention on areas like marketing, branding, growth, practice management, accounting education and regulation.
The group consists of diverse individuals representing various disciplines and firm sizes as well as thought leaders in the accounting industry. The group is chaired by the content strategy leader (a current board member) and the board’s innovation leader is a participant. Their goal is to work with the group to identify trends, push the information to members through educational programming and to develop new ideas for AAM to pursue.
Current members of the Environmental Scanning Council include:
AAM Past President, Chair
Vice President, AICPA, Board Liaison
Senior Vice President, MNP LLP
Partner & Co-Founder, Convergence Consulting
Principal/Creative Director, Greenfield/Belser
Director of Communications, Advertising & Brand Management, AICPA
Director of Client Experience/Principal, Rehmann
Director of Growth, Cummings Keegan & Co., PLLP