Joe Kovacs, Vice President
Board Liaison, Conference
Councilor, Buchanan and Mitchell (CBM)
Joe Kovacs, APR has more than 15 years of marketing and public relations experience in the private, public and tax-exempt sectors. As marketing director at Councilor, Buchanan and Mitchell (CBM) CPAs in Bethesda, MD, he manages marketing and business development initiatives including lead management programs, website administration, print and online marketing, database management, public relations and the development of industry relationships.
Mr. Kovacs implements firm-wide marketing strategies and facilitates opportunities for individual professional staff. He also oversees the development of advertising and sponsorship initiatives, newsletter programs, participation in trade shows, seminars and presentations, and content production and distribution. He ensures the timely production and delivery of high-quality business proposals to prospective clients.
Prior to joining CBM, Mr. Kovacs served as marketing director at another Washington, DC-area accounting firm, director of communications for an international non-governmental organization, a public relations strategist for a Denver, CO consulting firm and as marketing manager for the American Association for the Advancement of Science. He also served as a Peace Corps volunteer in Sri Lanka. He has presented for the American Institute of CPAs, the Greater Washington Society of CPAs, CPAmerica International, the Nonprofit Roundtable of Greater Washington and the Maryland Association of Nonprofit Organizations.
He has been accredited as a public relations professional by the Public Relations Society of America since 2010, and holds a Bachelor of Arts degree in English, cum laude, from the State University of New York at Binghamton and a Master of Arts Degree in English from Fordham University.