Board of Directors

Kristen Lewis
President

Director of Marketing
EisnerAmper LLP
kristen.lewis@eisneramper.com

Kristen Lewis is the Director of Marketing for the Pennsylvania offices of EisnerAmper LLP. With over fourteen years of experience in professional services marketing, Kristen is responsible for EisnerAmper's Philadelphia regional marketing efforts as well as firm-wide strategic initiatives such as public relations. She works to design and implement strategic growth initiatives, build strong niche practices, foster a positive marketing culture, pursue strategic alliances, and help develop the firm's next generation of business development leaders.

Kristen has been an active volunteer for the Association for Accounting Marketing (AAM) since 2004. In 2009, AAM honored Kristen as Volunteer of the Year at the organization's Annual Summit. She also serves her local community as an employee campaign chair for the United Way of Southeastern PA.

Jack Kolmansberger
Immediate Past President (2016-2017)

Chief Marketing Officer (CMO)
Herbein + Co.
jmkolmansberger@herbein.com

Jack Kolmansberger is Chief Marketing Officer at Herbein + Company, Inc., one of Pennsylvania's leading regional certified public accounting firms. His responsibilities at Herbein include branding initiatives, promoting a firm-wide marketing culture across six offices, providing education, increasing process efficiencies, and directing new business development. Jack serves on the firm's Growth and Client Service Cornerstone Committees, and he is responsible for working with each niche/target group. Previously, Jack served as Marketing Director at Asher & Company, Ltd. (now BDO) for 12 years, one of Philadelphia's largest regional certified public accounting firms.

Jack has been a member and raving fan of the Association for Accounting Marketing (AAM) for over 15 years, and is the founding President of the formal incorporation of the Greater Philadelphia AAM Chapter.

Laura Snyder
President-Elect

Marketing & Business Development Manager
Crowe Horwath LLP
laura.snyder@crowehorwath.com

Laura’s career in accounting marketing has spanned more than 12 years at two industry leading firms. She was hired as the first-ever Director of Marketing for a nationally-recognized Atlanta-based firm where she worked for 8.5 years. Since 2011, she has been employed in a marketing and business development capacity by Crowe Horwath, LLP, the 7th largest public accounting firm in the United States. Experienced in both corporate and agency settings, Laura has assisted companies with marketing communications and business development activities for more than 25 years.

She is active in the Association for Accounting Marketing (AAM), currently serving as Treasurer on the Executive Committee of the Board of Directors, Liaison to Finance committee, and as a Board Member of the Atlanta chapter. Past AAM leadership positions include a term as a Member-at-Large on the Board of Directors, three years as chair of the Conference Committee, chair of the Marketing Achievement Awards committee, a term as committee member of the Conference Committee and board liaison positions to the Association Growth and Growth Strategies committees. Laura was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn eight "Marketing Achievement Awards" in several categories.

Joe Kovacs, Vice President
Board Liaison, Conference

Marketing Director
Councilor, Buchanan and Mitchell (CBM)
jkovacs@cbmcpa.com

Joe Kovacs, APR has more than 15 years of marketing and public relations experience in the private, public and tax-exempt sectors. As marketing director at Councilor, Buchanan and Mitchell (CBM) CPAs in Bethesda, MD, he manages marketing and business development initiatives including lead management programs, website administration, print and online marketing, database management, public relations and the development of industry relationships.

Mr. Kovacs implements firm-wide marketing strategies and facilitates opportunities for individual professional staff. He also oversees the development of advertising and sponsorship initiatives, newsletter programs, participation in trade shows, seminars and presentations, and content production and distribution. He ensures the timely production and delivery of high-quality business proposals to prospective clients. 

Prior to joining CBM, Mr. Kovacs served as marketing director at another Washington, DC-area accounting firm, director of communications for an international non-governmental organization, a public relations strategist for a Denver, CO consulting firm and as marketing manager for the American Association for the Advancement of Science. He also served as a Peace Corps volunteer in Sri Lanka. He has presented for the American Institute of CPAs, the Greater Washington Society of CPAs, CPAmerica International, the Nonprofit Roundtable of Greater Washington and the Maryland Association of Nonprofit Organizations.

He has been accredited as a public relations professional by the Public Relations Society of America since 2010, and holds a Bachelor of Arts degree in English, cum laude, from the State University of New York at Binghamton and a Master of Arts Degree in English from Fordham University.

Caren Rodriguez
Secretary

Director of Marketing
DMJ & Co., PLLC
crodriguez@dmj.com

Caren Rodriguez is the Director of Marketing for DMJ & Co., PLLC. As a marketing and communications professional, Caren has led the development and implementation of successful communication, community, and marketing initiatives. With nearly fifteen years' experience in strategic marketing and communications, Caren has a diverse marketing background in the arts, nonprofit, and professional services industries. She has spoken on topics ranging from brand development to social media.

Since joining the firm in 2006 as DMJ's first marketing director, she has been responsible for the continuation of the firm's re-branding initiative, the adoption of social media policies, client-centered education programs, and several successful public relations campaigns. Caren is responsible for the firm's strategic marketing objectives and manages ongoing marketing and business development initiatives including, communications, brand awareness, and strategic community and industry partnerships. In addition, Caren is responsible for the coordination of digital and social media efforts, as well as content marketing and growth strategies.

Caren is an active member of the Association for Accounting Marketing (AAM) and previously served terms as the chair of membership marketing and the AAM Email Alert committees. She is active with several nonprofit and industry organizations and is an alumni of the Leadership North Carolina, a nonprofit leadership program for citizens who are current or emerging leaders in the state, as well as in their communities. Caren and her husband live in Greensboro, NC and have two young sons.

Caren holds a Bachelor of Science in communication from North Carolina State University in Raleigh, North Carolina.

Sara Robertson, Treasurer
Board Liaison, Finance

Director of Marketing
GBQ Partners LLC
srobertson@gbq.com

Sara serves as Director of Marketing at GBQ, central Ohio’s largest independent accounting and consulting firm, with offices in Cincinnati, Indianapolis, Philadelphia and New York. In this role, she is responsible for developing and executing the Firm’s marketing strategy and implementing targeted marketing programs geared to bottom line results. Sara devises programs to develop niche markets, oversees the Firm's client satisfaction programs and manages marketing activities. She is also involved with facilitating involvement and support of local community organizations. Since joining GBQ, Sara has led the Firm’s vision for growth by overseeing and executing corporate identity programs, events, advertising, direct mail, social media, CRM, and public relations campaigns.

Sara has been a member of the Association for Accounting Marketing (AAM) since 2004. She has served on several AAM committees and most recently chaired the Email Alert Committee. Sara is a graduate of Miami University and a member of the American Marketing Association (AMA). She is active with the Women’s Fund of Central Ohio, Columbus Metropolitan Club and COSI.

Craig Browning, Member at Large
Board Liaison, Social Media & Bylaws
Advisor, Finance

Marketing Director
KWC

craig.browning@kwccpa.com

Craig Browning is the Marketing Director at Kositzka, Wicks and Company. Formerly, Craig was the Marketing and Business Development Manager at Blue & Co., LLC, he was responsible for managing all aspects of the firm's marketing and business development initiatives across eight offices. Craig served on the firm's Business Development Committee. He worked closely with niche teams to achieve the goals of the firm's long-term vision by developing a culture of responsive solutions for their clients.

In addition to AAM, additional professional memberships and civic experience include: the American Institute of CPAs, the Kentucky Society of CPAs; Moore Stephens North America - Marketing Special Interest Group; Junior Achievement Volunteer Instructor; Leadership Lexington Alumni Steering Committee Member and Marketing/Membership Chair; and ex-officio board member, Kentucky Film Commission. Past positions include Commerce Lexington Ambassador Committee; Commerce Lexington Winners' Circle Campaign - team captain; Leadership Lexington class of 2011; Leadership Lexington Youth Program Steering Committee Member; Bluegrass Tomorrow - Young Professional/Diversity Council and recipient of that group's 2011 Volunteer Service Award.

Susie Brown, Member at Large
Board Liaison, Member Growth

Owner
elizdesigns

susie@e-lizdesigns.com

Susie brings a decade of professional services marketing and graphic design & web development experience to the AAM board. With the objective of communicating her clients' messages, whether digitally or in print, she executes strategies to support their brands at every point of contact. 

As a member of the Association for Accounting Marketing (“AAM”), Susie has contributed to the AAM Minute eNewsletter and digital media committees, and currently serves as board liaison to the Member Growth Committee.

Wanting to dig deeper into the tactical aspects of marketing, Susie developed #whoa! marketing. Comprised of marketing professionals located around the country, the group meets on a monthly basis, via video conference, to discuss various projects. The time is used to brainstorm, share ideas, discuss the logistics of marketing and keep connected. Now five years old, #whoa! continues to thrive, welcoming new members as well as maintaining the core group.

Susie graduated from Arizona State University with a bachelor’s degree in Web Development. 

Brian Swanson, Member at Large
Board Liaison, Podcast

Founder/Principal
Flashpoint Marketing
bswanson@flashpointmarketing.biz

Brian Swanson is a Partner at Flashpoint Marketing, an accounting marketing firm that provides inbound marketing consulting including SEO, as well as, assistance with traditional lead generation programs. He joined Flashpoint in 2008 to manage the digital marketing programs. Brian has over 15 years' experience in marketing and business development for the accounting profession.

Through his deep understanding of the marketing, business development and accounting disciplines Brian offers a unique perspective and practical approach on firm growth. Combining practical knowledge with his technical understanding of digital marketing programs, Brian is able to offer clients a powerful portfolio of marketing programs focused on building brand awareness, market penetration and new business opportunities.

Previously, Brian worked as the Director of Marketing & Business Development for a regional CPA firm in South Florida, and as the Audit Quality Growth Manager at KPMG.

Brian obtained a Bachelor of Arts from Northeastern Illinois University and a Master of Business Administration in Finance from Benedictine University. He is a national speaker on SEO, social media, and inbound marketing for CPA and accounting firms. In 2010, he became the first accounting marketing professional to earn certification in Search Engine Marketing and Advanced Search Engine Optimization from the Search Engine Professionals Organization (SEMPO).

Mitch Reno, Member at Large
Board Liaison, Business Development

Director of Client Experience/Principal
Rehmann
mitch.reno@rehmann.com

Mitch is principal in charge of client experience, engagement and strategy for Rehmann’s 20 offices in Florida, Michigan and Ohio. He is also responsible for leading the client service strategy to drive loyalty, retention and growth. Additionally, he provides in-house consulting to his firm on marketing, sales management, brand building and practice growth strategies. Since joining the firm in 2001, Rehmann’s revenues have more than tripled and are projected to be $115 million in 2015.

Prior to joining his firm, Mitch worked for Michigan Sugar Company, a subsidiary of Imperial Sugar Company, as manager of marketing communications, directing internal and external brand strategy as well as communication and promotional programs. He has presented nationally at events such as the AICPA Marketing Forum, Manufacturing Services Association Super Conference, the Association of Accounting Marketing and the BDO Seidman Alliance.

In recent years, his firm has been recognized with 21 national awards for marketing, branding and promotional programming for professional services. In June of 2006, Mitch was named Accounting Marketer of the Year by the CPA Practice Management Forum and the Association of Accounting Marketing. Mitch was the AAM Education Committee Co-chair (2006-2009), chaired AAM’s re-branding committee and spearheaded the development of the “Sales Track” breakout sessions at the AAM Summit in Denver, Colorado.

Jen Lemanski, Member at Large
Board Liaison, Website

Public Relations & Marketing Manager
PKF Texas

jlemanski@pkftexas.com

Jen Lemanski is the Manager on the Practice Growth team of Pannell Kerr Forster of Texas, P.C. (PKF Texas), a middle-market CPA firm in Houston focused on assisting international businesses. Jen is responsible for implementing the firm’s content strategy, marketing initiatives and outreach into the marketplace, most notably the award-winning firm blog, TheCPADesk.com along with the PKF Texas – The Entrepreneur’s Playbook® thought leader production videos airing on the BusinessMakers Show.

Jen is a key member of the national editorial board for The Edge magazine, a publication of the Leading Edge Alliance, an international professional association of accounting firms.

As the champion for the firm’s young professionals initiatives, Jen leads the PKF Texas Cubesters®. She was founding committee member of the Jet-Set Young Professionals for the World Trade Soiree. Jen is the Immediate Past Chair and has been a member of the Houston Young Professionals Endeavor (HYPE) leadership team since its inception in 2010. She also serves on the Steering Group of the Young Professionals SIG of the Leading Edge Alliance and was the founding Steering Group chair.

Melissa Brogan, Member at Large
Board Liaison, Member Growth

Marketing Director
Barnes Dennig

mbrogan@barnesdennig.com

Melissa has been serving the employees and clients of Barnes Dennig for over 13 years. As Marketing Director, she implements strategies specific to practice growth initiatives developed to market accounting services to existing and new clients as well as engaging employees with the fun, close-knit culture of the firm.

Melissa supports corporate communications, business development and market research specific to the results-oriented initiatives of the firm. Her primary responsibilities include the oversight of the long-standing seminar series designed to educate the community on the key trends in their respective industries. She was instrumental in developing the firm’s trademark industry-specific compensation and benchmarking reports.

Melissa was the creative force behind the Barnes Dennig Emerging Professionals Group which focuses on the unique development of young professionals as it pertains to their personal and professional growth. She also co-chairs the Young Professionals Community of Practice within PKF – Barnes Dennigs 102-firm member association. She is a founding member of steering committee for the firm’s Women’s Growth & Development Initiative, which won an Association for Accounting Marketing (AAM) Achievement Award in 2010 as an outstanding internal firm program. Her efforts in regard to these two key initiatives has fueled Barnes Dennigs repeat appearances on the Top Workplace in Cincinnati list.

As long-time member of AAM she’s volunteered in different capacities including a recurring column from 2006 to 2010 in MarkeTrends (now Growth Strategies), the organization’s publication and co-chairing the 2014 Summit in Orlando, Florida held jointly with the AICPA and AAA.

Dedicated to her community, Melissa serves as a board member and Special Events Oversight Chair at Redwood – helping children and adults with disabilities achieve their highest potential. Additionally, she organizes the firm’s fundraising activities for ArtsWave and the United Way and quarterback’s the firm’s annual Community Outreach Day.

Becca Davis, Member at Large
Board Liaison, Virtual Education & Email Alert

Director of Practice Growth
Rea & Associates, Inc.

becca.davis@reacpa.com

As director of practice growth, Becca oversees the firm’s marketing efforts. To help nurture her creative side, she also does a majority of the firm’s graphic design work. She focuses on building relationships with the firm’s principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also develops and, with the support of her team, executes marketing plans to support the firm on local office, industry and service levels.

Along with her team, Becca creates and execute plans and programs for content marketing, opportunity pursuit, social media visibility and training, search engine optimization, and more. Becca also helped the practice growth team win 11 Association for Accounting Marketing (AAM) Marketing Achievement awards.

Cheryl Bascomb, Member at Large
Board Liaison, Strategic Communications

Director of Marketing and Business Development
BerryDunn

cbascomb@berrydunn.com

Cheryl Bascomb is the Director of Marketing and Business Development for BerryDunn, the largest independent CPA and consulting firm in Northern New England. She brings 30 years of wide-ranging marketing experience to the professionals at BerryDunn.

A versatile marketing executive and adept communicator with a broad range of management, Cheryl developed her marketing, and communications expertise in both public and private companies, board service, and professional organizations. She has worked in catalog and retail forecasting at L.L. Bean and Marketing Finance, and in direct-to- consumer at UNUM Life Insurance Company. She has provided marketing support to a variety of different sales models, from commission-based sales reps to bank and Internet channel direct sales.

Cheryl is a graduate of Dartmouth College and serves on a number of local and regional boards. She lives in Maine and enjoys outdoor activities and virtually all sports.

Bonnie Buol Ruszczyk, Member at Large
Board Liaison, Growth Strategies

President
BBR Marketing

bonnie@bbrmarketing.com

Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm’s inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success.

Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. Prior to this feat, she was recognized for two years in a row as one of Accounting Today’s Top 100 Most Influential People and is in great demand as a consultant, speaker and leader at various industry events. She is a founding member of the Atlanta Independent Women’s Network and is the Atlanta chapter president of the Association for Accounting Marketing. She is also a regular contributor to a variety of websites, including Social Media Today, Accounting Today and other industry-related publications and has been quoted in Entrepreneur, U.S. News & World Report, CPA Practice Advisor, and others.

Before founding the firm, Bonnie wore many hats, including serving as a public relations director for a health and fitness startup in Silicon Valley, which allowed her to see the dotcom boom and bust firsthand; international marketing manager for Turner Broadcasting, where she helped launch TNT and Cartoon Network in Asia; and creative managerial roles with software and financial services firms, which started her on the path and laid the foundation for her passion and expertise for professional services marketing.

“I love that what I do is creative yet also strategic. My current role allows me to work with a variety of different people and companies, and I have some of the most amazing clients around. I also appreciate that I’m building something tangible with my business. I get great joy and a huge sense of accomplishment when I see my clients smile as they realize that the marketing strategy we are suggesting may be just what they need to take their company to the next level. And as an entrepreneur myself, I love helping other business owners reach their goals and watch their companies thrive.”

Charles (Chuck) Ludmer, Member at Large
Board Liaison, Business Development

Chief Marketing Officer (CMO)
CohnReznick, LLP

charles.ludmer@cohnreznick.com

Charles (Chuck) Ludmer is responsible for all aspects of CohnReznick’s firm-wide marketing and practice development initiatives and also serves as Liaison to Nexia International. In that role, he facilitates client referrals to and from member firms, fostering mutually beneficial relationships between partners and their counterparts around the world. Chuck currently chairs the Nexia International worldwide marketing committee.

For more than 25 years, Chuck has been a leader in the marketing of accounting, tax, and consulting services to a broad spectrum of clientele. He began his career with CohnReznick as a staff accountant and moved on to hold several positions in the management consulting group. In 1986, he was appointed Director of Practice Development at J.H. Cohn (now CohnReznick) by the firm's management committee. During that tenure, he coordinated and developed relationships with banks, finance companies and providers of alternative sources of capital. Chuck is a founding member of the Commercial Finance Association's Educational Foundation and he has served as an adjunct faculty member at the Stern School of Business at New York University.

Chuck currently serves on the Leadership Committee of the Lincoln Center Corporate Fund and is a founding member of the Lincoln Center Business Council. In 2009, Chuck received the 7th Annual Business Leadership Award and was honored for his dedicated service to the arts at Lincoln Center.

Mark Koziel, Member at Large
Board Liaison, Environmental Scanning Council

Vice President
AICPA

mkoziel@aicpa.org

Mark Koziel is Vice President – Firm Services & Global Alliances at the AICPA. He oversees the development, ongoing improvement and delivery of services to members in PCPS/Firm Practice Management as well as International relations with various CPA related groups. He frequently speaks on CPA issues around the country.

Prior to joining the AICPA, Mark Koziel served as Director of Media Planning for a political consulting firm in East Aurora, NY serving Presidential, Senate, Congressional and Governor races around the country. Mark also served as Client Director for all national public affairs clients.

Mark finished his public accounting career as Director of Placement and Human Resource Consulting Divisions at a large local accounting firm in Buffalo, NY. His experiences with recruiting for firm employees and assisting clients in filling key accounting positions served as the springboard to the development of the Placement Services division. His recruiting techniques used for the firm served as the system to be used for Placement Services. He served in various accounting and consulting roles for over ten years prior to creating Placement Services.

In addition to serving as Director for Placement and Human Resource Consulting, Mark was also a member of the firm’s “Awesome Service Team” and was co-presenter of a Business Development program that served over 400 participants. Upon joining the firm, it was clear that Mark’s calling was in sharing his business development skills with entrepreneurs interested in taking their companies to the next level. Mark participated in the firm Advisory Board process and helped to facilitate Advisory Boards for clients.

Mark was an active member of the Buffalo Chapter of the New York State Society of CPAs. Mark was one of the founding members of the Young CPAs committee and served as Chair for two years before being appointed to the Buffalo Chapter Board and serving as President for the 2003-2004 Fiscal Year, one of the youngest President’s in the history of the Buffalo Chapter. Under Mark’s direction, the Young CPAs committee were involved in several community events and created the first ever Young CPAs Forum - a 2-day conference for Young CPAs providing training in non-traditional areas such as Performance Evaluations, Stress Management, Public Speaking and others. The Forum was then carried on to other New York State Chapters to run for the next 4 years. A Young CPA Conference has since taken place in 3 other states around the country after word spread of the New York conference.

Mark has been named one to the Top 100 Most Influential People in Accounting by Accounting Today annually from 2008-2014.