Bonnie Buol Ruszczyk, Member at Large
Board Liaison, Growth Strategies
Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr
marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm’s inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success.
Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. Prior to this feat, she was recognized for two years in a row as one of Accounting Today’s Top 100 Most Influential People and is in great demand as a consultant, speaker
and leader at various industry events. She is a founding member of the Atlanta Independent Women’s Network and is the Atlanta chapter president of the Association for Accounting Marketing. She is also a regular contributor to a variety of websites, including Social Media Today, Accounting Today and other industry-related publications and has been quoted in Entrepreneur, U.S. News & World Report, CPA Practice Advisor, and others.
Before founding the firm, Bonnie wore many hats, including serving as a public relations director for a health and fitness startup in Silicon Valley, which allowed her to see the dotcom
boom and bust firsthand; international marketing manager for Turner Broadcasting, where she helped launch TNT and Cartoon Network in Asia; and creative managerial roles with software and financial services firms, which started her on the path and laid the foundation for her passion and expertise for professional services marketing.
“I love that what I do is creative yet also strategic. My current role allows me to work with a variety of different people and companies, and I have some of the most amazing clients around. I also appreciate that I’m building something tangible with my business. I get great joy and a huge sense of accomplishment when I see my clients smile as they realize that the marketing strategy we are suggesting may be just what they need to take their company to the next level. And as an entrepreneur myself, I love helping other business owners reach their goals and watch their companies thrive.”