Board of Directors | Association Accounting Marketing | Accounting Firm Growth

Laura Snyder

Laura Snyder

Marketing & Business Development Manager
Crowe Horwath LLP

Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development.

Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.

Kristen Lewis

Kristen Lewis
Immediate Past President (2017-2018)

Director of Marketing
EisnerAmper LLP

Kristen Lewis is the Director of Marketing for the Pennsylvania offices of EisnerAmper LLP. With over fourteen years of experience in professional services marketing, Kristen is responsible for EisnerAmper's Philadelphia regional marketing efforts as well as firm-wide strategic initiatives such as public relations. She works to design and implement strategic growth initiatives, build strong niche practices, foster a positive marketing culture, pursue strategic alliances, and help develop the firm's next generation of business development leaders.

Kristen has been an active volunteer for the Association for Accounting Marketing (AAM) since 2004. In 2009, AAM honored Kristen as Volunteer of the Year at the organization's Annual Summit. She also serves her local community as an employee campaign chair for the United Way of Southeastern PA.
Craig Browning

Craig Browning, President-Elect
Advisor, Finance & HR

Marketing Director

Craig Browning is the Marketing Director at Kositzka, Wicks and Company. Formerly, Craig was the Marketing and Business Development Manager at Blue & Co., LLC, he was responsible for managing all aspects of the firm's marketing and business development initiatives across eight offices. Craig served on the firm's Business Development Committee. He worked closely with niche teams to achieve the goals of the firm's long-term vision by developing a culture of responsive solutions for their clients.

In addition to AAM, additional professional memberships and civic experience include: the American Institute of CPAs, the Kentucky Society of CPAs; Moore Stephens North America - Marketing Special Interest Group; Junior Achievement Volunteer Instructor; Leadership Lexington Alumni Steering Committee Member and Marketing/Membership Chair; and ex-officio board member, Kentucky Film Commission. Past positions include Commerce Lexington Ambassador Committee; Commerce Lexington Winners' Circle Campaign - team captain; Leadership Lexington class of 2011; Leadership Lexington Youth Program Steering Committee Member; Bluegrass Tomorrow - Young Professional/Diversity Council and recipient of that group's 2011 Volunteer Service Award.
Jen Lemanski

Jen Lemanski, Vice President
Board Liaison, Conference

Senior Manager, Practice Growth
PKF Texas

Jen Lemanski is the Senior Manager on the Practice Growth team of Pannell Kerr Forster of Texas, P.C. (PKF Texas), a middle-market CPA firm in Houston focused on assisting international businesses. Jen is responsible for implementing the firm’s content strategy, marketing initiatives and outreach into the marketplace, most notably the award-winning firm blog, along with the PKF Texas – The Entrepreneur’s Playbook® thought leader production videos airing on the BusinessMakers Show.

Jen is a key member of the national editorial board for The Edge Magazine, a publication of the Leading Edge Alliance, an international professional association of accounting firms.

As the champion for the firm’s young professionals initiatives, Jen leads the PKF Texas Cubesters®. She was a founding committee member of the Jet-Set Young Professionals for the World Trade Soiree. Jen is the Immediate Past Chair and has been a member of the Houston Young Professionals Endeavor (HYPE) leadership team since its inception in 2010. She also serves on the Steering Group of the Young Professionals SIG of the Leading Edge Alliance and was the founding Steering Group chair.

Caren Rodriguez

Director of Marketing

Caren Rodriguez is the Director of Marketing for DMJ & Co., PLLC. As a marketing and communications professional, Caren has led the development and implementation of successful communication, community, and marketing initiatives. With nearly fifteen years' experience in strategic marketing and communications, Caren has a diverse marketing background in the arts, nonprofit, and professional services industries. She has spoken on topics ranging from brand development to social media.

Since joining the firm in 2006 as DMJ's first marketing director, she has been responsible for the continuation of the firm's re-branding initiative, the adoption of social media policies, client-centered education programs, and several successful public relations campaigns. Caren is responsible for the firm's strategic marketing objectives and manages ongoing marketing and business development initiatives including, communications, brand awareness, and strategic community and industry partnerships. In addition, Caren is responsible for the coordination of digital and social media efforts, as well as content marketing and growth strategies.

Caren is an active member of the Association for Accounting Marketing (AAM) and previously served terms as the chair of membership marketing and the AAM Email Alert committees. She is active with several nonprofit and industry organizations and is an alumni of the Leadership North Carolina, a nonprofit leadership program for citizens who are current or emerging leaders in the state, as well as in their communities. Caren and her husband live in Greensboro, NC and have two young sons.

Caren holds a Bachelor of Science in communication from North Carolina State University in Raleigh, North Carolina.
Carrie Steffen

Carrie Steffen, Treasurer
Board Liaison, Finance

President and Co-Founder
The Whetstone Group

Carrie is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided growth consulting services to hundreds of CPA firms, professional service firms, and companies in business-to-business markets nationwide. She has 20+ years of CPA firm marketing experience.

Before joining Whetstone, Carrie was an in-house marketing director in the national marketing office of RSM McGladrey, Inc.

Carrie has presented for the AICPA, the Association for Accounting Marketing's (AAM) Annual Summit, the Indiana CPA Society, DFK USA's Annual Growth Summit, Moore Stephens North America, MSI Global Alliance's International Managing Partner Conference, BKR's Annual Marketing Meeting, PKF North America and The International Group of Accounting Firms (IGAF). She has been published in the AAM's MarkeTrends, The Journal of Accounting Marketing and the CPA Practice Management Forum.

Carrie is also a member of the CPA Consultants' Alliance (CPACA), a working group of thought leaders united in their efforts to further leadership within the CPA profession. Through collaboration, the CPACA offers deliverables and solutions CPA firms can use to advance leadership in their firm. She has also served on the AAM's Board of Directors as well as Chair of AAM's Education Committee.
Græme Gordon

Græme Gordon, Member at Large
Board Liaison, AAM Minute

Executive Director
Praxity – Global Alliance Ltd.

Græme is the CEO of a Praxity - Global Alliance a global accounting and allied professional firms alliance, so with well over 20 years past SME, Charity & PIE experience in Business, comes an in-depth knowledge of all sizes of Businesses from those of £1m to £1Bn. This, he contends, ensures he has significant recent relevant knowledge and experience.

Prior to joining Praxity, Græme was the CEO of Emile Woolf International, training accounting and key soft skills in several parts of the world, including Moscow, Beijing, New York and Islamabad.

Græme is a Fellow of the Institute of Chartered Accountants in England & Wales, and a Liveryman and a member of the Court of the Worshipful Company of Chartered Accountants in England & Wales, as well as a Liveryman of the Worshipful Company of Feltmakers.

As well as serving two 'tours' as President of Thames Valley Society of Chartered Accountants (2003 & 2009), on who's Main Committee he still sits, Graeme has served on several Committees and Boards for the Institute of Chartered Accountants and is now a member of their Nominations Committee. He also regularly meets with International members of the Institute around the world from Chicago & New York, to Panama City and Kyiv. Thus, not only engaging our international members with the Institutes offerings, but also getting direct feedback from yet another key constituency of the Institute.

Graeme was, for over 10 years, the Producer and Treasurer of a Charity, Chiltern Shakespeare Company, (CSC)which annually produces and performs a Shakespeare play in the Grounds of Hall Bard, Beaconsfield to a collective, audience of 4,000 per annum, via 10 performances. The gross turnover of CSC is annually circa £120,000.

Græme is Married to Sharon, (36 years) and they have three Children; Samantha (30, Solicitor), Callum (27, Film producer) and Caitlin (18, student at Nottingham).
Pauline Gonnering

Pauline Gonnering, Member at Large
Board Liaison, Website

Director of Growth and Operations Cummings, Keegan & Co., P.L.L.P.

Pauline Gonnering is Director of Growth and Operations for Cummings, Keegan & Co., P.L.L.P., (CK&Co.) a 30-person CPA firm with 2 offices near Minneapolis, Minnesota. Her primary role is to develop and implement the firm’s strategic growth plan. She also assists in some operational and HR issues such as practice management reporting, employee recruiting and engagement.

Her 17 years of experience in professional services marketing includes time spent with accounting and engineering firms. Pauline’s success depends on her personable, trusting approach to coach and mentoring colleagues on topics of relationship, marketing, and business development skills.

Mrs. Gonnering participates on the AAM Environmental Scanning Council, which discusses the top marketing and growth issues facing the accounting industry. She also served on the AAM Business Development Committee, as a member of the AAM Summit 2013 Planning Committee and served as Secretary for the AAM-MN Chapter 2010 Board of Directors. She has presented programs on business development for the CPAmerica Marketing Roundtable, as well as serving as the Roundtable Chair in 2010 and 2011. In 2000, Pauline served as President of the SMPS-Wisconsin Chapter Board of Directors.

You could say she truly enjoys working with people who love numbers. In fact, she is married to one (an engineer). Pauline's interests include family travels with their son, as well as gardening, camping, fishing, house renovation projects, and watching sports. (Go Packers)
Nathan Wozniak

Nathan Wozniak, Member at Large
Board Liaison, Social Media

Marketing Operations Manager BKD, LLP

Nathan has more than 17 years’ experience promoting products and services, pitching ideas and providing practical business solutions in the fields of B2B and B2C marketing, advertising and public relations.

Nathan joined BKD CPAs & Advisors in 2009 to help establish the firm’s first centralized proposal team. Nathan has since had the opportunity to coordinate with the C-suite on mergers and acquisitions, assist in the creation of the firm’s sales training initiative and lead the firm’s talented creative, content, media and webinar teams. Prior to joining BKD, Nathan was an account service manager with two industry-leading, full-service advertising and marketing agencies. Several international corporations including Nestlé, Tyson, and Campbell Soup Company are among his former clients.

Nathan graduated from Missouri State University in 1997, with a B.S. in Communications Management.
Brian Swanson

Brian Swanson, Member at Large
Board Liaison, Podcast

Flashpoint Marketing

Brian Swanson is a Partner at Flashpoint Marketing, an accounting marketing firm that provides inbound marketing consulting including SEO, as well as, assistance with traditional lead generation programs. He joined Flashpoint in 2008 to manage the digital marketing programs. Brian has over 15 years' experience in marketing and business development for the accounting profession.

Through his deep understanding of the marketing, business development and accounting disciplines Brian offers a unique perspective and practical approach to firm growth. Combining practical knowledge with his technical understanding of digital marketing programs, Brian is able to offer clients a powerful portfolio of marketing programs focused on building brand awareness, market penetration, and new business opportunities.

Previously, Brian worked as the Director of Marketing & Business Development for a regional CPA firm in South Florida, and as the Audit Quality Growth Manager at KPMG.

Brian obtained a Bachelor of Arts from Northeastern Illinois University and a Master of Business Administration in Finance from Benedictine University. He is a national speaker on SEO, social media, and inbound marketing for CPA and accounting firms. In 2010, he became the first accounting marketing professional to earn certification in Search Engine Marketing and Advanced Search Engine Optimization from the Search Engine Professionals Organization (SEMPO).
Mitch Reno

Mitch Reno, Member at Large
Board Liaison, Business Development

Director of Client Experience/Principal

Mitch is principal in charge of client experience, engagement, and strategy for Rehmann’s 20 offices in Florida, Michigan and Ohio. He is also responsible for leading the client service strategy to drive loyalty, retention, and growth. Additionally, he provides in-house consulting to his firm on marketing, sales management, brand building and practice growth strategies. Since joining the firm in 2001, Rehmann’s revenues have more than tripled and are projected to be $115 million in 2015.

Prior to joining his firm, Mitch worked for Michigan Sugar Company, a subsidiary of Imperial Sugar Company, as manager of marketing communications, directing internal and external brand strategy as well as communication and promotional programs. He has presented nationally at events such as the AICPA Marketing Forum, Manufacturing Services Association Super Conference, the Association of Accounting Marketing and the BDO Seidman Alliance.

In recent years, his firm has been recognized with 21 national awards for marketing, branding and promotional programming for professional services. In June of 2006, Mitch was named Accounting Marketer of the Year by the CPA Practice Management Forum and the Association of Accounting Marketing. Mitch was the AAM Education Committee Co-chair (2006-2009), chaired AAM’s re-branding committee and spearheaded the development of the “Sales Track” breakout sessions at the AAM Summit in Denver, Colorado.

Melissa Brogan, Member at Large
Board Liaison, Member Growth

Marketing Director
Barnes Dennig

Melissa has been serving the employees and clients of Barnes Dennig for over 15 years. As Marketing Director for a Top 200 CPA Firm, she innovates and orchestrates practice growth initiatives that develop the firm’s skilled professionals as well as to market accounting, tax and advisory services to existing and new clients, and to engage employees with the fun, close-knit culture of the firm.

Melissa supports corporate communications, business development and market research specific to the results-oriented initiatives of the firm. Her primary responsibilities include the oversight of the long-standing seminar series designed to educate the community on the key trends in their respective industries. She was instrumental in developing the firm’s trademark industry-specific compensation and benchmarking reports.

As the creative force behind the Barnes Dennig Emerging Professionals Group, she focuses on the unique development of young professionals as it pertains to their personal and professional growth. She also co-champions the Young Professionals and Marketing Communities of Practice within Allinial Global (formerly PKF) – Barnes Dennig’s member association. She is a founding member of Barnes Dennig’s steering committee for the firm’s Women’s Growth & Development Initiative, which won an Association for Accounting Marketing (AAM) Achievement Award in 2010 as an outstanding internal firm program.  Her efforts with these two key initiatives has fueled Barnes Dennig’s repeat appearances on the Top Workplace in Cincinnati list.

As long-time member of AAM she’s volunteered in different capacities including a recurring column from 2006 to 2010 in MarkeTrends (now Growth Strategies), co-chaired the 2014 Summit: Roots of Success Summit in Orlando, FL held jointly with the AICPA and AAA and chaired the 2016 Summit: inNEWvation in New Orleans, LA.  The association bestowed her with the Volunteer of the Year Award in 2016.  She was recently appointed to AAM’s Board of Directors and is the board liaison to the Member Growth Committee.

Dedicated to her community, Melissa serves as a board member and Special Events Oversight Chair at Redwood – helping children and adults with disabilities achieve their highest potential. She was initially on the project team for Redwood as a member of the 2006 United Way’s BOLD Class.  Additionally, she organizes the firm’s fundraising activities for ArtsWave and the United Way and quarterback’s the firm’s annual Community Outreach Day.

Melissa is a cabinet member for the Cincinnati Business Courier’s BizWomen. She is a graduate of Mount St. Joseph University where she earned her Bachelor of Science Degree in Business Administration/Marketing and returns to speak to business students.  In 2017, The Mount honored Melissa as a Future 5 Award Recipient – one of five outstanding alums who have excelled in their professions and provided service to their communities.
Becca Davis

Becca Davis, Member at Large
Board Liaison, Virtual Education

Director of Practice Growth
Rea & Associates, Inc.

As director of practice growth, Becca oversees the firm’s marketing efforts. To help nurture her creative side, she also does a majority of the firm’s graphic design work. She focuses on building relationships with the firm’s principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also develops and, with the support of her team, executes marketing plans to support the firm on local office, industry and service levels.

Along with her team, Becca creates and execute plans and programs for content marketing, opportunity pursuit, social media visibility and training, search engine optimization, and more. Becca also helped the practice growth team win 11 Association for Accounting Marketing (AAM) Marketing Achievement awards.
Cheryl Bascomb

Cheryl Bascomb, Member at Large
Board Liaison, Strategic Communications

Director of Marketing and Business Development

Cheryl Bascomb is the Director of Marketing and Business Development for BerryDunn, the largest independent CPA and consulting firm in Northern New England. She brings 30 years of wide-ranging marketing experience to the professionals at BerryDunn.

A versatile marketing executive and adept communicator with a broad range of management, Cheryl developed her marketing, and communications expertise in both public and private companies, board service, and professional organizations. She has worked in catalog and retail forecasting at L.L. Bean and Marketing Finance, and in direct-to- consumer at UNUM Life Insurance Company. She has provided marketing support to a variety of different sales models, from commission-based sales reps to bank and Internet channel direct sales.

Cheryl is a graduate of Dartmouth College and serves on a number of local and regional boards. She lives in Maine and enjoys outdoor activities and virtually all sports.
Bonnie Buol Ruszczyk

Bonnie Buol Ruszczyk, Member at Large
Board Liaison, Growth Strategies

BBR Marketing

Bonnie Buol Ruszczyk has been a member of the creative and marketing services community for over 20 years and does not appear to be leaving it anytime soon. As president of bbr marketing, she has relished the challenges of entrepreneurship as she worked to grow and nurture a new business. Since the firm’s inception in 2009, Bonnie has led the young company to become widely recognized and respected within the professional services marketing niche, with award-winning client websites and an outstanding history of business success.

Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. Prior to this feat, she was recognized for two years in a row as one of Accounting Today’s Top 100 Most Influential People and is in great demand as a consultant, speaker and leader at various industry events. She is a founding member of the Atlanta Independent Women’s Network and is the Atlanta chapter president of the Association for Accounting Marketing. She is also a regular contributor to a variety of websites, including Social Media Today, Accounting Today and other industry-related publications and has been quoted in Entrepreneur, U.S. News & World Report, CPA Practice Advisor, and others.

Before founding the firm, Bonnie wore many hats, including serving as a public relations director for a health and fitness startup in Silicon Valley, which allowed her to see the dotcom boom and bust firsthand; international marketing manager for Turner Broadcasting, where she helped launch TNT and Cartoon Network in Asia; and creative managerial roles with software and financial services firms, which started her on the path and laid the foundation for her passion and expertise for professional services marketing.

“I love that what I do is creative yet also strategic. My current role allows me to work with a variety of different people and companies, and I have some of the most amazing clients around. I also appreciate that I’m building something tangible with my business. I get great joy and a huge sense of accomplishment when I see my clients smile as they realize that the marketing strategy we are suggesting may be just what they need to take their company to the next level. And as an entrepreneur myself, I love helping other business owners reach their goals and watch their companies thrive.”
Charles (Chuck) Ludmer

Charles (Chuck) Ludmer, Member at Large
Board Liaison, Business Development

Chief Marketing Officer (CMO)
CohnReznick, LLP

Charles (Chuck) Ludmer is responsible for all aspects of CohnReznick’s firm-wide marketing and practice development initiatives and also serves as Liaison to Nexia International. In that role, he facilitates client referrals to and from member firms, fostering mutually beneficial relationships between partners and their counterparts around the world. Chuck currently chairs the Nexia International worldwide marketing committee.

For more than 25 years, Chuck has been a leader in the marketing of accounting, tax, and consulting services to a broad spectrum of clientele. He began his career with CohnReznick as a staff accountant and moved on to hold several positions in the management consulting group. In 1986, he was appointed Director of Practice Development at J.H. Cohn (now CohnReznick) by the firm's management committee. During that tenure, he coordinated and developed relationships with banks, finance companies and providers of alternative sources of capital. Chuck is a founding member of the Commercial Finance Association's Educational Foundation and he has served as an adjunct faculty member at the Stern School of Business at New York University.

Chuck currently serves on the Leadership Committee of the Lincoln Center Corporate Fund and is a founding member of the Lincoln Center Business Council. In 2009, Chuck received the 7th Annual Business Leadership Award and was honored for his dedicated service to the arts at Lincoln Center.
Mark Koziel

Mark Koziel, Member at Large
Board Liaison, Environmental Scanning Council

Vice President

Mark Koziel is Vice President – Firm Services & Global Alliances at the AICPA. He oversees the development, ongoing improvement and delivery of services to members in PCPS/Firm Practice Management as well as International relations with various CPA related groups. He frequently speaks on CPA issues around the country.

Prior to joining the AICPA, Mark Koziel served as Director of Media Planning for a political consulting firm in East Aurora, NY serving Presidential, Senate, Congressional and Governor races around the country. Mark also served as Client Director for all national public affairs clients.

Mark finished his public accounting career as Director of Placement and Human Resource Consulting Divisions at a large local accounting firm in Buffalo, NY. His experiences with recruiting for firm employees and assisting clients in filling key accounting positions served as the springboard to the development of the Placement Services division. His recruiting techniques used for the firm served as the system to be used for Placement Services. He served in various accounting and consulting roles for over ten years prior to creating Placement Services.

In addition to serving as Director for Placement and Human Resource Consulting, Mark was also a member of the firm’s “Awesome Service Team” and was co-presenter of a Business Development program that served over 400 participants. Upon joining the firm, it was clear that Mark’s calling was in sharing his business development skills with entrepreneurs interested in taking their companies to the next level. Mark participated in the firm Advisory Board process and helped to facilitate Advisory Boards for clients.

Mark was an active member of the Buffalo Chapter of the New York State Society of CPAs. Mark was one of the founding members of the Young CPAs committee and served as Chair for two years before being appointed to the Buffalo Chapter Board and serving as President for the 2003-2004 Fiscal Year, one of the youngest President’s in the history of the Buffalo Chapter. Under Mark’s direction, the Young CPAs committee were involved in several community events and created the first ever Young CPAs Forum - a 2-day conference for Young CPAs providing training in non-traditional areas such as Performance Evaluations, Stress Management, Public Speaking and others. The Forum was then carried on to other New York State Chapters to run for the next 4 years. A Young CPA Conference has since taken place in 3 other states around the country after word spread of the New York conference.

Mark has been named one to the Top 100 Most Influential People in Accounting by Accounting Today annually from 2008-2014.