The mission of AAM is to promote excellence and elevate the professional stature of marketing, business development and other practice growth professionals at all career levels directly impacting members' professional development and careers through education, networking and thought leadership to grow both people and accounting practices.
By 2018, AAM will be the premier resource for thought leadership, expertise and education regarding firm growth for the accounting profession; demonstrated by active partnering programs with the AICPA, state societies, and select top firms and accounting firm associations.
Membership will proportionally reflect these core disciplines:
- Marketing and Branding
- Business Development
- Communications (Internal & External)
- Growth and Practice Management Strategies
Focused attention will be placed on:
- Integration among the core disciplines
- Emerging issues, trends and tools
- Opportunities to facilitate professional relationship development
Education will be designed and delivered focusing on both strategic and tactical skills in these areas:
- Foundational and core
- Advanced and applied
- Specialized (functional)
Affiliate members and their organizations will be engaged to assist AAM with education, thought-leadership development and delivery.
AAM’s current strategic plan is called Vision 2020 and it took the better part of a year to develop. To better understand where the association is going, read our strategic plan.
The Association for Accounting Marketing, Inc., does not discriminate on the basis of sex, race, creed, religion, or national origin.