Association for Accounting Marketing | AAM Minute

FAST>>FIVE

Stuart Baum and Daniel Jackman, Blackman Kallick

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. The only thing they have in common? They're worth clicking.

Plenty of data, but very little business intelligence. Here are three big reasons why your CRM won't deliver the value you expect.
What clients want in tough times. A survey by CPA Trendlines, shows how the recession is reshaping what clients want from firms.
Is your website working? Rate your website with HubSpot's website grader - providing ideas for increased traffic and improved SEO.
Measure less. Learn more? The six sins of measuring social media revealed. Also, check out an interview with Dell's Rishi Dave on B2B Social media strategies.
When writing or presenting, 'kill your darlings.' Harvard Business Review offers advice for shortening presentations and articles.
In lighter news…Abercrombie & Fitch offers the Situation a fee to wear a competitive brand. Is this relevant to your situation?

If you see any interesting links, please email them to AAM Headquarters so we can consider them for a future FAST>>FIVE.

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The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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