AAM and The Advisory Board Team Up
Winning CLIENTS is Everything
A Conference on Marketing, Sales and the Strategic Expansion of Your Firm
September 26-27, 2011 | The Cosmopolitan of Las Vegas
www.WinningClientsConference.com
Competition for clients is heating up, and there is increased pressure to make gains in top line growth. For years, it seemed as if it didn't really matter that the service line/niche leaders, marketers and business developers were not truly working in tandem, firms were growing anyway. We all know that there should be some connection between the three areas, some interaction, some sort of "plan" but in the rush of day-to-day operations and deadlines there may have been other, more pressing priorities.
Now that times have changed, and the definite re-focus on growth and competitive advantage amongst CPA firms has made it more important than ever to rally the troops and map out a strategy. That's why The Advisory Board (a consortium of noted practice management consultants Allan Koltin, Gary Boomer, Gary Shamis and Rebecca Ryan) is teaming up with AAM to present a conference built around all of the facets of organic growth.
An offshoot of the successful "Winning Is Everything" practice management conference, the event is aptly named "Winning CLIENTS is Everything". It's about bringing marketing and business development to the table along with firm, service line and niche leaders to form a competitive strategy and focus your firm's resources and efforts in a productive and profitable way. We'll share high-level ideas, motivation and real-life success stories on…
- Major Market Shifts and How to Work with Them
- What You Should be Doing Today to Grow the Firm
- Innovative Ways Marketing is Driving & Supporting Firm Growth
- Success Stories of Business Development Professionals
- Institutional vs. Individual Business Development
- Closing More Business Proposals
- Developing a Specialized Niche Market
- Smart Use of Technology Resources
- Moving from a Marketing Focus to a Firm Growth Focus
- Naming, Packaging, Pricing & Delivering Higher Margin Services
- and much more!
We hope you or a representative of your firm can join us on September 26 & 27 at the Cosmopolitan of Las Vegas — one of the hippest, newest hotels on the Las Vegas strip. For all of the details and information visit our conference website at www.WinningClientsConference.com.
Special AAM Member Discount: Enter the promotional code "AAM" at checkout and save $100 off of the registration fee!
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