Issue Editor: Ilana Katz, director of marketing, SS&G Financial Services
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AAM Headquarters Update
AAM President, Julie Tucek, recognized!
Current President Julie Tucek was recognized as one of the top 100 most influential in 2009 by Accounting Today. Congratulations, Julie!
Latest Issue of MarkeTrends
 Look for the September/October Issue of MarkeTrends coming soon. This issue focuses on Customer Relationship Management strategies, implementation plans,studies and more. The issue also features The Partner's Perspective and the first of a two-part feautre on the new AAM Headquarters team. The issue will soon be available by logging into the Members only section of the Web site.
If you are a member and have not received your issue, please contact AAM Headquarters.
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Call for Speakers!
Help bring marketing strength and stability to firms...
The Association for Accounting Marketing (AAM) will celebrate 21 years of dedication to the advancement of accounting marketing with the 2010 Annual Summit: Building Strong Foundations for Firm Success. We invite you to share your insights and expertise with some of the most progressive accounting marketing and sales professionals in the world. By presenting at the Summit, you'll have the opportunity to share your marketing and sales knowledge with leaders in the field and those looking to take their firms to the next level. This conference will be like no other, so please join us and submit a topic today.
Submit your presentation proposal today!
Download Call for Speaker PDF
Submission deadline is October 22, 2009.
For questions, please contact AAM Meeting Manager, Maria A. Ramos, CMP at mramos@ahint.com.
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Tying Marketing to the Bottom Line: The Economy is Changing the Way Accounting Firms Market
Katie Tolin, marketing director, Rea & Associates Inc.
The recent economic meltdown has had a profound effect on the way accounting firms market their services and products. With fewer dollars, more accountability and accountants who are becoming increasingly risk-averse, accounting marketing professionals have to become more strategic, more creative and better able to recognize great opportunities.
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Summary of Virtual Fame - How the Internet Is Challenging the Rules of PR
Patricia Davidson, director of marketing, DMLO Certified Public Accountants
Oh, how the media landscape has changed for PR. At the AAM conference in June, Christine Nelson and Rachel Gold of Ingenuity Marketing provided insight on positive ways accounting firm marketers can use social media to expand public relations efforts. Here are some easy tips...
Read tips and full article >>
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Show Me the Money
Patricia Davidson, director of marketing, DMLO, Certified Public Accounts
The economy has us all seeking pockets of prosperity, but target worthwhile industries are not easily identified. This question was posed to the AAM List Serve, but there were no recommendations. Where can we turn?
Find out where to turn and read full article >>
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Still confused on 7216? You're not alone
Ilana Isakov Katz, SS&G
As we approach end-of-year tax planning, the 7216 issue is rearing its ugly head again.
While the AICPA is working on gaining clarity with the IRS, firms are still being held accountable for adherence to 7216. Here are some links to refresh your memory and support your firm's efforts to be in compliance:
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10 Least-Popular AAM Membership Premiums
Mark Miller
- Audio CD: Sarah Palin Explains Accounting Marketing, You Betcha!
- DVD: Retired Audit Managers Gone Wild! (Blue-Ray)
- Snow globe of Internal Revenue Service headquarters.
- Seven-hundred-fifty-page summary of an audit partner's least-favorite parts of the Obama Health Plan proposal.
- Coffee table photo-essay book of accounting marketers recuperating from Swine Flu at home.
- Plush hanging crib mobile with letters spelling out "International Financial Reporting Standards."
- Henna tattoos of 1040 tax forms.
- Hidden camera footage of drunken accounting marketers at their firms' holiday parties, attempting to Xerox various parts of their anatomy.
- Reproduction of prehistoric cave drawing of world's first accounting marketer.
- Rare self-published copy of How to Interest Your Pre-School Child in Pursuing a Career in Accounting Marketing.
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AAM Headquarters
15000 Commerce Parkway
Suite C
Mount Laurel, NJ 08054
P: 856-380-6850
F: 856-439-0525
info@accountingmarketing.org |
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