| Issue Editor: Stuart Baum, Director of Marketing
Blackman Kallick
|
Take advantage of being a member and enter the Association for Accounting Marketing's Marketing Achievement Awards today.
All entries will be on display in the exhibit hall at the conference. Winners will be announced at the AAM-MAA Gala, to be held Thursday, June 24. The AAM-MAA's are just one of the many benefits of attending the 21st AAM Summit this year. Visit the conference website to learn more and register today.
Enter your submission today!
|
Tips for Planning Post Tax Season
Busy Season is Over? Hah!
Ilana Isakov Katz, Director of Marketing, SS&G, Cleveland, OH
Stuart Baum, Director of Marketing, Blackman Kallick, Chicago, IL
As the CPAs begin to come out of their offices into the bright light, one of the first things they will do - especially this year - is stroll into the marketing department looking for help with their business development.
With this in mind, the members of the AAM Communications Committee each looked at their To Do lists and provided a couple of the business development efforts they plan to roll-out after April 15.
Read the full article >>
|
Why Should I Tweet?
AAM Headquarters, Mount Laurel, NJ
Twitter is a communication platform that helps businesses stay connected to their customers. But Twitter isn't just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business.
Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers. Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company's bigger digital footprint.
You can help spread the word about AAM. When you find great information about our annual Summit or other beneficial news, don't be shy in sharing with your community. Simply retweet our posts to reach your followers.
|
Membership Benefits
Are You Taking Full Advantage?
Brenda Sleeper, Business Development Director, BizActions, Northboro, MA
Looking for ideas, insights and knowledge from people who share similar goals and challenges? Then make sure to take full advantage of your AAM membership benefits.
According to Robert Tiberi, Managing Partner of Legacy Professionals LLP, one of AAM's greatest benefits is our network of engaged marketing professionals. Says Tiberi, "It's hard to imagine a firm growing in today's economic climate without the support of AAM and the ideas and people that are AAM."
Your AAM membership is a vital link to providing the channel to share ideas, develop and build a network, and create new friendships.
Read the full article >>
|
SEO AAM Roundtable Recap
Everything You Need to Know About SEO
Melissa Farmer, Senior Marketing Manager, Somerset CPAs, PC, Indianapolis, IN
Along with two other marketers at my firm, I participated in the AAM Roundtable call on the topic of Search Engine Optimization (SEO) earlier this month. The speaker was Scott Cytron of Cytron and Company. This was a great interactive session with plenty of participant Q&A.
After the call, Scott Cytron was kind enough to send a summary of what was discussed.
Read the full article >>
|
|
AAM Headquarters
15000 Commerce Parkway
Suite C
Mount Laurel, NJ 08054
P: 856-380-6850
F: 856-439-0525
info@accountingmarketing.org
|
Featured Vendor
Two of the most respected consultants and trainers in our profession, Sam Allred and Graham Wilson have teamed up to launch an exciting new program. The Academy for Business Development is an intensive 18-month program for teaching vital business development skills to new partners and senior managers.
Find out more during a free one-hour conference call presentation at 2pm Eastern on April 22 or May 5.
Register online or call Upstream Academy at 406-495-1850.
|
|
