Award Categories:
The AAM-MAA Committee reserves the right to change any entries that have been inappropriately categorized. Such entries will be placed into their appropriate category as defined herein. Any entry/piece that is moved by the Committee will be done so without notification of the entrant, so please read the descriptions/restrictions carefully.
Note: All award categories will be broken into the following categories:
• Firms with less than $15 million in annual revenues
• Firms with more than $15 million in annual revenues
Please be sure to mark your firm size on each entry form for proper judging. Failure to do so will result in the submission being disqualified from the contest with no refund.
Submittal requirements for all categories:
A concise summary of objectives, strategies and end results, quantity, distribution, cost per piece, plus sample(s) of the materials will be required. Judging will be based in part on how well your entry fulfills your stated objectives.
All entries must be mounted on a 20" x 15" or 20" x 30" board; hinged, if multiple boards are needed for an entry; entry form must be affixed to back in upper right hand corner. No plants, livestock, or living items allowed!
Following is a list of categories for the 2006 AAM-MAAs.
1. Collateral/Identity
A. Logo Design
The Logo Design category will honor creativity in new logo design. Entries can include new logos designed for a firm, a subsidiary, a niche group, or logos intended specifically for one-time events such as a seminar or in-house initiatives (i.e. anniversary celebrations). If applicable, old logos should be displayed to demonstrate the change.
B. Corporate Identity
To qualify for an award in the Corporate Identity category, a firm must have gone through an “out with the old, in with the new” metamorphosis. The dramatic results must show the old logo and collateral materials side-by-side with the newly redesigned materials (i.e. letterhead, brochures, business cards, proposal covers, etc.).
C. Brochure/Printed Collateral
Brochure/Printed Collateral Entries in the Brochure/Printed Collateral category can include a new fi rm, service or niche brochure or client testimonial to name just a few.
2. Communications
A. Newsletters
The Newsletter category is for firms that create custom communication devices targeted towards clients, prospects and/or referral sources. To be considered a newsletter, materials must be distributed at least twice per year and have a consistent look-and-feel. Both electronic and printed newsletters are eligible for award in this category.
B. Public Relations
Entries in the Public Relations category can include press releases with successful/targeted media follow-up and results, publicity/media campaigns, and successful article pitches. Strategies must include intent, target audience and media hits/results.
C. Survey /Research
Entries in the Survey/Research category can include both printed and electronic surveys used to gauge client satisfaction, industry trends and new niche/service research. Submissions will be judged on the design, response rate, relevance of the questions used, cost and results.
D. Event Marketing, Tradeshows & Seminars
The Event Marketing category includes all tradeshows, seminars, networking and other meeting events such as peer groups and advisory boards. Visuals should include (as appropriate) pre-event marketing, handout materials and/or promotional give-aways, presentation samples, and post-event follow-up materials.
E. Internal Program
The Internal Program category is for all programs developed for internal audiences. It includes: incentive plans that encourage employees to promote products and services; strategies designed to motivate employees and maintain high levels of morale throughout busy season; referral campaigns to attract new employees; and out-of-the-ordinary employee training, recognition and reward programs.
F. Website Design
The Website Design category is for all new firm websites or sub-sites designed specifically for a target audience (i.e. recruits) or niche service area. Entries should include printed views of the home page and two other pages on the site.
G. Multi-Media
Entries in the Multi-Media category include electronic CD-ROM or web-based marketing materials. These might include an electronic brochure, on-line sweepstakes or web-based training program.
3. Business Development/Lead Generation
A. Sales Presentations/Proposals
The Sales Presentations/Proposals category will award firms based on the success of a proposal or the quality/content of a sales presentation that was used to develop new business.
B. Niche-Building Campaign
The Niche-Building Campaign category is designed for firms that have successfully used integrated marketing communications programs to develop a successful niche. Entries should outline the various marketing tactics used and demonstrate the results of the campaign.
C. Single Mailing
For the Single Mailing category, entries
include one-time letters promoting a
product or service, a single postcard
announcing an important event, a creative
custom-designed holiday card or a client
communication announcing regulatory
changes/updates.
D. Campaign Mailing
Entries in the Campaign Mailing category include a series of three or more mailers with a common theme or look-and-feel.
4. Advertising
A. Single Print
The Single Print Advertising category entries include a single ad that is run one-time or multiple times, promoting a product, service or event.
B. Series Print
Entries in the Series Print Advertising category include a series of three or more ads run with a common theme or look-and-feel.
C. Other
The Other Advertising category encompasses all non-print advertisements including: radio, television, posters, out-of-home/billboard, etc.
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