2010 AAM Summit
Session Handouts

Tuesday, June 22

PC1: Twitter 101: Making the Most Out of Your Conference Experience

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PC2: Where Marketing Meets Selling

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Wednesday, June 23

Keynote Address: Mastering the Challenge of Change

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A1: How Healthy Is Your Website?

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A2: PR 2.0: Strategies for Business Development

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A3: 25 Things I Wish Someone Would Have Told Me When I Started in Accounting Marketing!

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A4: How to Get Out of the Commodity Trap

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Luncheon: Insiders Panel - Perspectives, Trends and Predictions

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B1: Using a Firm Performance Review to Develop or Refine your Marketing Plan

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B2: Marketing Audits: Refocusing Your Firm for the Rebound

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B3: The Secret Language of Influence® Your Passport to Powerful Persuasion

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B4: Improve Your Client Relationship Management, Opportunity Management and Pipeline Management with Microsoft CRM

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General Session: Building Strong Foundations with Best Practices for Lead Generation

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Thursday, June 24

C1: From Marketing to Growth: Making a Cultural Shift

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C2: Boost Your Brand with Online Marketing

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C3: Niche Development

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ET1&2: About Your Hosts

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ET1&2: AAM Integration Slides

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ET1&2: AAM Exec Track Integration Breakout Session One

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ET1&2: AAM Exec Track Integration Breakout Session Two

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ET1&2: AAM Exec Track Integration Cultural Barriers

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ET1&2: AAM Exec Track Integration Structural Barriers

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D1: Client Retention Strategies Every Firm Can Use

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D2: Buzz Branding: A Top Down Strategy for Reputation Management

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D3: Presentation Perfection: Impact in Formal and Extemporaneous Presentation

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E1: “Firmly” Rooted Marketing Metrics: Your System for Success

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E2: Maximizing Your Direct Marketing Effectiveness

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E3: Q-Storming: Questioning Your Way to Solutions

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ET3&4: Adding Value: Product/Service Innovation, Renovation, Revitalization

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Friday, June 25

F1: Be Different: Understand the Unique Value of Your Firm Beyond the Cliché-Speak of Most CPA Firms

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F2: Expressing Your Firm’s Personality through Marketing Communications

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F3: It’s Political. How to Navigate Your Firm’s Culture for Marketing Success.

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F4: Driving Business with Partner-Centric Marketing Plans

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General Session:  60 Ideas in 60 Minutes

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The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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