AAM Roundtable Educational Calls

 

Tuesday, May 22, 2012
1:00 - 2:00 pm EST

AAM Roundtable
SEO: Moving from What & Why to How

Panel: Eric Majchrzak, Director of Marketing, Freed Maxick
Lynn Shrock, Marketing Manager, Hayashi & Wayland
Katie Tolin, Director of Marketing, Rea & Associates

Moderator: Brian Swanson, Principal, Flashpoint Marketing

You know what Search Engine Optimization is and why you need to do it, but how do you practically manage a SEO program? This roundtable will provide attendees with best practices for managing a SEO program from accounting marketing professionals with deep experience and success in setting strategy and execution. Take advantage of the real world experience of our participating panelists to help you move your firm beyond SEO basics to the next level as we discuss keyword strategy, effective link building, measuring results, and how off page SEO can impact your program.

Registration: $15 Members Only
Click here to register. 
*Registration Deadline: May 21 at 12:00 pm EST 

 

 

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The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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