You need ideas, insights and knowledge from people who share similar
goals. That vital link is available through membership in the
Association for Accounting Marketing. AAM members come together
frequently via personal phone calls, faxes, conference calls,
webinars, e-mail communications, the annual conference and local
chapter meetings to discuss professional challenges and successes. View our Membership Categories.
The benefits of AAM Membership include:
Monthly New Member Roundtable
Conference Calls:
Each month our Membership Committee moderates
a discussion conference call.
New members have found the conference calls very useful and informative.
One attendee was thrilled with the opportunity to speak with other
AAM members and said, "The conference call program is great for new members. I
just joined AAM and in my first conference call I …
- learned more about AAM benefits
- got several excellent ideas I can put to use
at once
- began networking with other new members
- later, received e-mails with more helpful
information & forms, etc.
All in one hour! I’ll definitely participate
in the next conference call."
If you are an experienced marketing professional
or marketing partner who would both like to share concepts and
gain knowledge from your peers, please contact
AAM. In the near future we’ll be holding conference
calls relating to advanced marketing topics.
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Educational Programs:
AAM informs its members of new developments,
issues, strategies and trends in the field of professional services
marketing. Education is provided through a bimonthly
newsletter, the annual conference,
other educational programs throughout the year and local
chapters. Many programs are offered at discounted prices to AAM members.
Annual Conference:
AAM’s annual conference is held in different geographical locations each year to afford
all members the opportunity to attend. Each year the speakers,
program, format and topics vary to meet the changing needs of
the organization's members.
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Resource Bank:
The AAM resource bank was developed to meet the
varying needs of its members. For those who do not have the benefit
of working closely with others in their profession, it supplies
valuable advice and information. For those who are experienced
and have internal support, it allows for them to interact with
and learn from outside sources. The resource bank is an extensive
database of members willing to share information that is not confidential.
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Member Survey:
AAM conducts a biennial "Survey of the CPA
Marketing Profession" as a service to its members and as
a resource tool for marketing activities nationwide. The survey
includes information regarding budgeting, salaries, the effectiveness
of marketing tools, job satisfaction, bonuses and benefits, as
well as profiles of firms and respondents.
Local Chapters:
Local Chapters of AAM
are being formed to provide members the opportunity to meet on
a more frequent basis in their own geographical location. Each
chapter is structured to support the varying requirements of its
members while still providing the benefits and resources of a
national organization.
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Newsletter:
The Association publishes a bimonthly newsletter, MarkeTrends, which is distributed to all members. This
informative publication presents articles of interest to those
involved in accounting marketing and their firms as well as information
on member surveys and Association developments.
Marketer Toolbox
Your AAM colleagues have already created boilerplate
documents that address many accounting marketing situations. Before
you try something new, as an AAM member you can browse this toolbox
section of the Web site for a document that has already been created
to address the situation.
Job Bank:
A national referral clearinghouse for use by members in search of new professional opportunities
or CPA firms seeking marketing professionals.
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Volunteer Opportunities:
AAM members have the opportunity to become involved
as a member of the committees. This
is a great chance to further network with other AAM members, experienced
marketing professionals who know the accounting industry. By volunteering
members can participate in conference calls and contribute their
ideas, improving the value of their AAM membership.
Should you have questions about Association membership,
please contact
AAM headquarters at 856.380.6850
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AAM Speaks!:
AAM Speaks! is a speakers' bureau that provides AAM members an opportunity to showcase their expertise. Now that marketing is an integral part of the CPA firm landscape, the number of professionals involved is ever increasing. Along with this growth comes the need for AAM to provide advanced direction, education and guidance.
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Contact information:
Association for Accounting Marketing
15000 Commerce Pkwy
Suite C
Mount Laurel, NJ 08054
Phone: 856.380.6850
FAX: 856.439.0525
e-mail: info@accountingmarketing.org
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