Calendar of Events

Tuesday, May 15, 2012 - Saturday, June 02, 2012
AAM
Topic: We AAM to Serve Month of Service
Speaker: AAM is kicking off its first ever month of service this May. We are calling on YOU to support this nationwide initiative. It’s our opportunity to come together as an organization and make a positive difference in the communities in which we live and work. Now more than ever, our communities are relying on private businesses to share their resources and time. AAM recognizes this need, and has developed this opportunity for our members and participating firms.

Friday, May 18, 2012
AAM Wisconsin
Topic: Outsourcing your marketing needs: What you need to be successful!
Panel:
Ellen Trytek, Chief Growth officer at CliftonLarsonAllen, LLP, is responsible for directing initiatives which enhance the marketing and business development culture of the firm. She has over 20 years of diverse corporate experience and has been directly responsible for the outsourcing of numerous projects at both the international and national level.

Karon Kiffel, Account Manager at The Dieringer Research Group has over 15 years of experience in Marketing strategy, branding, communication, advertising, project management, online community development, competitive intelligence and consumer research.

Wendy Soucie, Social Selling Strategist and founding partner of Sobizco, Social Business Consulting Group. She is a national speaker/trainer and certified social media strategist who has six years experience in social media strategy, primarily in the field of social media for business development and social selling.

Program Description: Even though you have a marketing department that excels in creativity, execution and drive, few organizations have the capability of fulfilling all of their marketing needs in house especially in the professional service industry. And whether your company is downsizing, expanding or re-prioritizing, outsourcing is probably an option that you’ve looked into. The decision to outsource should be a strategic one and requires the analysis of your long and short-term plans, cost effectiveness, vendor resources and expected outcomes. Join the Wisconsin chapter of AAM on Friday, May 18, 2012 as we welcome a panelist of experts in the area of outsourcing. Gain insight and first-hand knowledge from the different perspectives of our three panel members who have all worked within this area for the accounting industry.

The Panel will Discuss:
· Identifying your outsourcing needs and budgeting
· Managing outsourcing relationships
· Discussion of personal experience with various outsourced projects

Submit Questions Prior To the Event
You also have the opportunity to submit questions for the panel prior to the event. If you have specific questions you would like to have answered, please e-mail them to Becky Bauer by Tuesday, May 15, 2012.

Registration: $25 Members / Nonmembers
To register, contact Michelle Meier at (262) 797-9050 or via email.
*Registration Deadline: May 15

Meeting Location: CliftonLarsonAllen LLP 10700 Research Drive , Lower Level (Garden Level Conference Room) Milwaukee WI
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Tuesday, May 22, 2012
AAM Roundtable
Topic: SEO: Moving from What & Why to How
Time: 1:00 pm EST
Speaker: Moderator, Brian Swanson, Principal, Flashpoint Marketing

Program Description: You know what Search Engine Optimization is and why you need to do it, but how do you practically manage a SEO program? This roundtable will provide attendees with best practices for managing a SEO program from accounting marketing professionals with deep experience and success in setting strategy and execution. Take advantage of the real world experience of our participating panelists to help you move your firm beyond SEO basics to the next level as we discuss keyword strategy, effective link building, measuring results, and how off page SEO can impact your program.

Registration: $15 Members Only
Click here to register. *Registration Deadline: May 21 at 12:00 pm EST

Panel: Eric Majchrzak, Director of Marketing, Freed Maxick
Lynn Shrock, Marketing Manager, Hayashi & Wayland
Katie Tolin, Director of Marketing, Rea & Associates

Meeting Location: Teleconference
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Thursday, May 31, 2012
AAM New York Metro
Topic: How to Survive and Thrive During a Merger or Acquisition: What every marketer should know
Speaker: Alicia Olesinski, President, New Angle Marketing

Program Description: Mergers and acquisitions seem to be a daily occurrence in the accounting industry. For the marketing department, the responsibilities are many, ranging from aligning niches to complete brand overhauls. As marketers, we have a significant opportunity to make a difference in this process.

Join us as our expert panel shares their experiences. With each professional approaching the conversation from a different angle, the conversation promises to be enlightening.

Topics for discussion include:
• How and when should marketing insert itself into the M&A process?
• How do you position yourself as a resource and stay relevant to the management team – before, during and after?
• Your brand? My brand? Rebrand?
• Handling client sensitivities when communicating the merger/acquisition

Registration: $30 Members / Nonmembers
Click here to register.

Panel:
Diane Walsh, Marketing Manager, MBAF-ERE

Michael Mattia, Principal-in-Charge of Marketing, EisnerAmper LLP

Lee Eisenstadt, Partner, L. Harris Partners

Meeting Location: Anchin, Block & Anchin, LLP 1375 Broadway New York, NY 10018
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Wednesday, June 06, 2012
AAM Philadelphia
Topic: Doing More With Less – 5 Under $5,000: Essential Best Practices for Today's Professional Marketer
Speaker: Jeff Pawlow

Program Description: Today’s professional marketers must do more with less. In order to do this, marketers need a framework for execution that allows them to successfully generate a positive return of marketing investment. This session covers five essential best practices for professional marketers including a framework for execution that allows them to successfully generate a positive return of marketing investment.

As the Chief Executive Officer and Managing Shareholder of The Growth Partnership, Inc., Jeff leads a dynamic team of consultants who are dedicated to helping their accounting firm clients achieve sustainable, profitable growth. In addition to serving clients and helping build TGP into the industry\\\'s only full-service consulting firm, Jeff is also a frequent speaker at accounting conferences and contributes regularly to the accounting media. Recent presentations include the: AICPA Practitioners Symposium, Association of Accounting Marketing Annual Conference; Association of Accounting Administration Annual Conference; PDI Advanced Marketing Symposium; and Upstream Academy Headquarters Conference. He has also appeared at many state society and industry association conferences and meetings.

Registration: $25 Members; $35 Nonmembers
Click here to register. *Registration Deadline: June 5 at 12:00 pm

Meeting Location: Webinar. (Webinar login information will follow.)
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Sunday, June 10, 2012 - Wednesday, June 13, 2012
AAM
Topic: 2012 AAM Summit
Meeting Location: Aria Resort & Casino, Las Vegas, Nevada
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Tuesday, July 10, 2012
AAM Minnesota
Topic: Content Marketing Strategy: How to Develop and Promote Content that Generates New Business
Speaker: Lee Frederiksen, Hinge Marketing

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Meeting Location: Minnesota Society of CPAs | 1650 West 82nd Street, Ste 600 | Bloomington, MN 55431
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Tuesday, August 14, 2012
AAM Minnesota
Topic: Engaging with Prospects: Make it Count
Speaker: Steve Stoup, Fidelity Bank

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Meeting Location: Minnesota Society of CPAs | 1650 West 82nd Street, Ste 600 | Bloomington, MN 55431
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Tuesday, September 11, 2012
AAM Minnesota
Topic: How to Build Trust and Get Results
Speaker: Susanne Egli, Talon Performance Group, Inc.

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Meeting Location: Minnesota Society of CPAs | 1650 West 82nd Street, Ste 600 | Bloomington, MN 55431
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Tuesday, October 09, 2012
AAM Minnesota
Topic: Spot Coaching – Moving from Conversation to Coaching (and Action!)
Speaker: Kathy Lester, Lester Coaching & Consulting

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Meeting Location: Minnesota Society of CPAs | 1650 West 82nd Street, Ste 600 | Bloomington, MN 55431
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Tuesday, December 11, 2012
AAM Minnesota
Topic: Fearless Referrals from the Centers of Influence
Speaker: Matt Anderson, The Referral Authority

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Meeting Location: Minnesota Society of CPAs | 1650 West 82nd Street, Ste 600 | Bloomington, MN 55431
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